Introducing
Zurla Chat
Ask Zurla about your ad revenue in plain words. Zurla answers from your data and does the work, end to end.
Many publishers price their ad space with a handful of static rules: a floor (the minimum price an ad can sell for) here, a timeout (how long the page waits for bids) there, set once and left as they are. The auctions behind every page change by the hour, and each change is a chance to earn more.
With Chat, Zurla goes after every one of those chances. Chat is where you talk to Zurla in plain words. Behind it, Zurla reads every auction on your site, learns how your demand partners (the buyers for your ad space) bid, and adjusts floors, routing (which buyers get asked) and timing as conditions move.
What Zurla does
- Dynamic floors set for each ad request, from live bidding.
- Demand routing that calls the partners likely to pay.
- Timing tuned for each page and device, so auctions wrap up in under 100 ms.
- Plain-language reports on every change and its result.
How Zurla tests every change
Every change starts as a test against a control group: a share of traffic left as it was, for comparison. You set the guardrails, such as the floors you won’t go below, blocked partners and page-speed budgets (how fast your pages must stay), and Zurla stays inside them. Any change can be undone in one click.
Publishers should be paid what their audience is worth, without hiring a team to tune every auction.
Getting started
Add the Zurla SDK, one script that serves native ads (in your fonts and layout, each one labeled Sponsored) and banner ads on your site. Or, if you already run header bidding (several buyers bid for each ad slot as the page loads), connect Zurla to it through a programmatic integration, a direct link between Zurla and your setup. On the SDK, Zurla runs the daily work; through your header bidding setup, you choose how much it takes on. Either way, Zurla works toward the goals you set.
Book a demo, and we’ll show you what Zurla finds on your traffic.
About Zurla
Zurla is an AI company for ad revenue. One AI, called Zurla, runs ads toward the goals you set: no ad ops team, no settings to tune, and workflows you describe in plain words. It’s a frontier large language model, built for advertising.