01 · No ad ops
No ad ops team needed
Ad ops, the daily work of running ads, is Zurla’s job: setup, new buyers, tests and reports, day and night. Nobody has to be on call.
GenesisWhy we started Zurla
Helping the open web
Helping the open web
get paid.
Free content on the web is paid for by ads. When every auction runs well, publishers earn what their audience is worth, readers get better ads, and good work keeps getting made. We build the AI that runs them.
Why we started
Big publishers have teams of engineers tuning every auction. Everyone else runs on defaults and guesswork. So we started Zurla: one AI that does that team’s work for every publisher.
Mission
Fair prices
for every audience.
Zurla does the work of a yield team, the people who tune ad prices and auctions, for every publisher, so the price of every ad view reflects what it’s really worth.
- Floors (minimum prices) set once, checked when something breaksPrices that follow live bidding, ad by ad
- Auction tuning for the few with big teamsThe same work, done by one AI, for every publisher
- Publishers earn lessPaid what their audience is really worth
- Readers see more adsBetter-paid ads, on pages that stay fast
- Good work disappearsGood work keeps getting made
Vision
An open web that pays its makers.
No team required.
We picture an open web where anyone who builds a site or an app that people come back to earns what their audience is worth, without hiring a team to get there. Readers get fast pages and better ads.
One AI, working for
- Publishers
- App developers
- Agencies
- Real-time bidding platforms
Goals
No ad ops. No optimization.
Just goals.
Three ideas shape everything we build: no ad ops (the daily work of running ads), no settings to tune, and workflows in plain words. The people who make the web get to spend their time on their work, not on their ads.
02 · No optimization
Goals, not settings
Say what you want in plain words, like more revenue on pages that stay fast. Zurla finds the route and checks progress every hour.
03 · Workflows
Tasks in plain words
Describe a task once. Zurla builds the workflow, runs it on schedule and waits for your OK wherever you ask it to.
Illustrative data
How we work
What we hold
ourselves to.
On our customers’ side
Zurla works toward your goals. When you reach them, we’ve done our job.
Show the work
Every change Zurla makes is explained and can be undone. No black boxes.
Measure honestly
We test against control groups, a share of traffic left as it was for comparison, and report every result in plain numbers, so you can check each win yourself.
Respect readers
More revenue goes hand in hand with fast pages and good ads. Reader experience is a guardrail, not an afterthought.
Team
Ad tech people and machine learning people,
in one room.
We’re a small team that has run ad auctions and shipped machine learning at scale. Zurla is a frontier large language model, built for advertising. We’re hiring.
Zurla
Say hello
Want to work
with us?
Customers, partners and future teammates: we’d like to hear from you.