See what your audience
is really worth.

Publishers with websites, app developers, agencies and ad tech companies that run real-time bidding (RTB) platforms, where buyers bid on each ad view in under 100 ms. One AI, called Zurla, works toward the goals each of them sets.

Publishers add the Zurla SDK, one script that serves native ads (in the site’s fonts and layout, each one labeled Sponsored) and banner ads, or connect through a programmatic integration: a direct link to the header bidding setup they already run, where several buyers bid for each ad slot as the page loads. App developers add the Zurla app SDK, which serves native, banner, interstitial (full-screen ads shown at natural breaks) and rewarded ads (which people choose to watch for an in-app reward). Zurla runs mediation itself, choosing which buyer fills each ad. Ad tech companies run their exchange, SSP or DSP (supply-side or demand-side platform) on Zurla’s RTB infrastructure, on both sides of the auction, under their own brand. For agencies, or if you’re not sure, we’ll find the right way in for you on the call.

We reply by email to set up a call about your goals and your setup. Then Zurla takes a look at how your ads run today, with no changes made, and we send you a short report on where the revenue is.

Not during the demo: Zurla looks and changes nothing. Later, nothing goes live unless you decide it should, and any change can be undone in one click.

Not if you use the Zurla SDK, the Zurla app SDK or a header bidding setup Zurla hosts for you. Ad ops, the daily work of running ads, is then Zurla’s job: you set goals in plain words, and Zurla handles floors (minimum prices), buyers, tests and reports to reach them. If you keep running your own header bidding setup, you choose how much Zurla takes on.

Yes. Zurla is a proprietary frontier large language model, built for advertising.