Our mission
Our mission is to help the open web get paid.
Zurla is an AI company. The free web is paid for by ads, and we build AI models for advertising. Anyone who builds a site or an app that people come back to should earn what their audience is worth. No team required.
Manifesto
01 Advertising pays for the open web: the news you read, the games you play, the apps you open every day.
02 It has a language of its own. Floors and bids. Deals and pacing. Reach, formats and consent.
03 For years, people translated their goals into that language by hand. Dashboards. Spreadsheets. Rules. People on call at night.
04 We think goals should be enough.
05 You shouldn’t have to optimize. You should say what you want.
06 You shouldn’t need an ad ops team. The work should run itself.
07 You shouldn’t have to wonder. Every change should come with a reason.
08 So we made Zurla Swarm 2.1, the first large language model for advertising.
09 It reads the auction like language. It answers in plain English. It works toward your goals in every auction, in under 100 ms.
10 No ad ops. No optimization. Just goals.
11 Advertising finally has a model of its own.
